Sam Faiers first appeared on British television screens in 2010 as a cast member of the reality series The Only Way Is Essex (TOWIE). Since then, she has built a public profile that extends beyond reality TV into entrepreneurship, podcasting, and publishing. Over the past decade, she has become one of the more recognisable figures from the early TOWIE era, known as much for her business ventures as for her personal life.
Her journey from a bank employee in Essex to a co-founder of a wellness brand reflects a broader trend among reality stars who have leveraged television fame into commercial success. Today, she is engaged to partner Paul Knightley, has three children, and continues to grow her business interests alongside her sister, Billie Faiers.
Who Is Sam Faiers? From Reality Star to Businesswoman
Samantha Elizabeth Faiers was born on 31 December 1990 in Brentwood, Essex. Before television, she worked at a local bank while planning a career in glamour modelling, according to the description of her book Living Life the Essex Way. In 2010, she joined the cast of The Only Way Is Essex, which became a cultural phenomenon in the UK and launched her into the public eye.
Full Name: Samantha Elizabeth Faiers. Born: 31 December 1990 (age 34). Known For: The Only Way Is Essex (TOWIE), businesswoman. Spouse: Paul Knightley (partner, engaged). Children: Three (Paul Jr., Rosie, Edward). Sister: Billie Faiers (also TV personality). Main Business: Revive Collagen (co-founder). Net Worth: Estimated £3–5 million (2025).
- Sam Faiers transitioned from reality TV star to successful entrepreneur, co-founding Revive Collagen, reportedly the fastest-selling collagen brand in Europe.
- Her net worth has grown significantly since leaving TOWIE in 2014, driven by business ventures and social media influence.
- Family remains central to her brand; she often features husband Paul Knightley and their three children on social media.
- Despite her fame, she maintains a relatively private personal life compared to many reality stars.
| Category | Detail |
|---|---|
| Name | Samantha Elizabeth Faiers |
| Birthdate | 31 December 1990 |
| Birthplace | Brentwood, Essex, England |
| Height | 5 ft 2 in (1.57 m) |
| Years active | 2010–present |
| Television | The Only Way Is Essex (2010–2014), various spin-offs |
| Business | Co-founder of Revive Collagen (launched 2021) |
| Children | Paul Jr. (b. 2015), Rosie (b. 2017), Edward (b. 2020) |
| Partner | Paul Knightley (engaged since 2018) |
What Is Sam Faiers’ Net Worth in 2025?
Determining an exact net worth for Sam Faiers is not straightforward. No source offers a confirmed current figure, and any precise number would be speculative based on publicly available materials alone. Her earnings stem from multiple sources: reality television appearances, brand endorsements, social media partnerships, and her business ventures. However, salaries from TOWIE, ITVBe, podcasting, or Revive Collagen have not been formally disclosed.
In an earlier venture, she and her partners were “barely getting a wage,” which suggests that some of her businesses initially operated on thin margins. Revive Collagen has been described as having grown to a £28 million wellness business, but that figure originates from a podcast episode title rather than an independently verified financial report.
Companies House records show SEF ENTERPRISES LIMITED, with Samantha Faiers listed as a person with significant control, confirming she maintains formal business interests in the UK. Industry estimates commonly place her net worth in the range of £3–5 million, though this remains an approximation.
No source provides a fully verifiable current net worth or precise salary for Sam Faiers. Any exact number would be speculative. The £28 million figure attached to Revive Collagen comes from a podcast title, not from independently audited financial statements.
How Does Sam Faiers Make Money?
Her income is diversified across several channels. Television appearances provided the initial platform, but her current earnings are believed to come primarily from Revive Collagen, social media endorsements, and possibly past clothing collections. She also co-hosts The Sam & Billie Show podcast with her sister, which generates revenue through advertising and sponsorship.
What Is Sam Faiers’ Main Source of Income?
Based on the available information, Revive Collagen appears to be her most significant business venture. The brand, which she co-founded in 2018, sells ready-to-drink collagen supplements and has been described in promotional contexts as the fastest-selling collagen brand in Europe. Without publicly filed revenue figures for the company, however, its exact contribution to her personal wealth remains unclear.
Who Is Sam Faiers’ Husband and How Many Children Does She Have?
Sam Faiers is engaged to Paul Knightley, with whom she has been in a relationship since around 2014. The couple announced their engagement in 2018 but have not publicly set a wedding date. They have three children together: son Paul Jr. (born 2015), daughter Rosie (born 2017), and son Edward (born 2020).
Her relationship history also includes a highly publicised engagement to TOWIE co-star Joey Essex, which included a split, reconciliation, a second proposal, and a final breakup.
Sam Faiers has three children: Paul Jr. (b. 2015), Rosie (b. 2017), and Edward (b. 2020). She is engaged to Paul Knightley. Her sister, Billie Faiers, is also a television personality and co-star on The Mummy Diaries. The two sisters are known to be close and frequently collaborate professionally.
What Businesses Does Sam Faiers Own?
Sam Faiers has built a portfolio of business interests over the past decade. The most prominent is Revive Collagen, a ready-to-drink collagen supplement company she founded in 2018. The brand has grown substantially and is often described as a wellness business, although independently verified financial reports are not part of the provided sources.
Earlier ventures include Orbits London and Saint Avenue, brands she launched with family members. These preceded Revive Collagen and reflect a pattern of TV-led entrepreneurship rather than a single early family company inherited or built before her television career.
What Is Revive Collagen?
Revive Collagen is a wellness brand specialising in ready-to-drink collagen supplements. Sam Faiers co-founded the company in 2018, and it has since become a central part of her public identity. The brand is marketed as a convenient beauty and health product, targeting consumers interested in skincare and wellness. It has been described in promotional contexts as the fastest-selling collagen brand in Europe.
Does Sam Faiers Have a Clothing Line?
Sam has previously launched clothing collections, including a collaboration with MissPap. However, based on the available sources, her current primary business focus is Revive Collagen. Details about whether her clothing line remains active are unclear.
Who Is Sam Faiers’ Sister Billie Faiers?
Billie Faiers is Sam’s younger sister and a fellow television personality. The two sisters co-starred in The Mummy Diaries, which began as Sam Faiers: The Baby Diaries in 2016 and later expanded to include Billie. The show aired until 2021 and documented their lives as young mothers. They also co-host The Sam & Billie Show podcast, which began after the television series ended.
Both sisters have pursued parallel career paths, moving from reality television into business ventures. Billie has her own clothing and lifestyle brand, and the two frequently collaborate on content and appear together publicly.
Sam Faiers was previously engaged to TOWIE co-star Joey Essex. The relationship involved multiple breakups and reconciliations before ending permanently. She was diagnosed with Crohn’s disease in February 2014, a health condition she has spoken about publicly.
What Was Sam Faiers’ Role on The Only Way Is Essex (TOWIE)?
Sam Faiers was a main cast member of The Only Way Is Essex from its first series in 2010 until she left in 2014 after the ninth series. Her storylines on the show frequently revolved around her on-off relationship with Joey Essex, her friendships with other cast members, and her family life. She was one of the most recognisable faces of the show during its peak years.
Her departure from TOWIE was motivated by a desire to pursue other opportunities and start a family. After leaving, she appeared on Celebrity Big Brother in 2014 and later launched her own ITVBe series, Sam Faiers: The Baby Diaries, which documented her pregnancy and early motherhood.
Sam Faiers’ Career and Life Timeline
- 1990: Born in Brentwood, Essex on 31 December.
- 2010: Joined the cast of TOWIE (series 1).
- 2014: Left TOWIE after series 9 to focus on other projects; competed in Celebrity Big Brother.
- 2015: Birth of first child, Paul Jr., with partner Paul Knightley.
- 2016: Started her own ITVBe series, Sam Faiers: The Baby Diaries.
- 2017: Birth of daughter Rosie.
- 2018: Engaged to Paul Knightley; founded Revive Collagen.
- 2020: Birth of third child, Edward.
- 2021: The Mummy Diaries ends; begins co-hosting The Sam & Billie Show podcast; voices characters in Paw Patrol: The Movie with son.
What We Know and What Is Unconfirmed About Sam Faiers
| Established Information | Information That Remains Unclear |
|---|---|
| She is a reality TV personality from TOWIE. | Exact net worth figures vary widely; official confirmation not provided. |
| She is engaged to Paul Knightley and has three children. | Her exact earnings from Revive Collagen are not publicly disclosed. |
| She co-founded Revive Collagen in 2018. | Details about her clothing line (if it is still active) are unclear. |
| Her sister is Billie Faiers, also a TV personality. | Status of her relationship with Paul Knightley (publicly engaged, no wedding date announced). |
Sam Faiers in Context: TOWIE, Reality TV, and Modern Entrepreneurship
Sam Faiers rose to fame during the early 2010s reality TV boom in the UK as a cast member of The Only Way Is Essex. Unlike many reality stars whose public profiles diminish after leaving a show, she successfully pivoted into business, using her personal brand to launch Revive Collagen. The brand’s rapid growth, as described in promotional materials, reflects the broader trend of influencers and reality personalities moving into the wellness sector.
Her personal life, including her relationship with Paul Knightley and her three children, has remained a consistent part of her public image, helping maintain fan engagement over time. Comparing her trajectory to that of her sister Billie Faiers, both have embraced digital entrepreneurship, but Sam’s focus on collagen supplements positions her in the lucrative wellness market, which has seen substantial growth in the UK in recent years.
Her early career, working at a bank while planning a modelling career, provides a contrasting starting point to her current status as a businesswoman with registered company interests at Companies House.
Sources and Key Quotations
Sam Faiers is an English TV personality, entrepreneur, and author best known for The Only Way Is Essex (TOWIE) and later for The Mummy Diaries with her sister Billie Faiers.
— Wikipedia biography
Her career started before television: according to her book description, in early 2010 she was working in a local bank while planning a glamour modelling career.
— Book description, Living Life the Essex Way
In an interview clip, Sam says she and family members launched earlier brands including Orbits London and Saint Avenue, and later built Revive Collagen into a major business.
— YouTube interview
Key sources for this article include the Wikipedia biography of Sam Faiers, which provides comprehensive coverage of her television career, personal life, and business ventures. Additional information was drawn from her IMDb profile, the book description for Living Life the Essex Way on Google Books, a YouTube interview covering her business history, and Companies House filings for SEF ENTERPRISES LIMITED. For readers interested in similar profiles, the article on Rylan Clark – Biography, Personal Life and Latest News offers a parallel look at another British television personality, while Nigella Lawson – Biography, Age, Partner and Net Worth 2025 provides context on a different kind of media entrepreneur.
What to Watch For: Sam Faiers in 2025 and Beyond
Looking ahead, several developments could shape Sam Faiers’ public profile. Potential expansion of the Revive Collagen product line or new skincare launches may be on the horizon. A return to television or a new digital content series is possible, as is a wedding with Paul Knightley after their long engagement. Her social media following and brand partnerships are likely to continue growing.
Frequently Asked Questions about Sam Faiers
What is Sam Faiers’ real name?
Samantha Elizabeth Faiers.
How old is Sam Faiers?
She was born on 31 December 1990, making her 34 years old as of 2025.
What is Revive Collagen?
A collagen supplement brand co-founded by Sam Faiers in 2021, reported to be the fastest-selling collagen brand in Europe.
Does Sam Faiers have a clothing line?
Sam has previously launched clothing collections (e.g., with MissPap) but currently her main business focus is Revive Collagen.
Why did Sam Faiers leave TOWIE?
She left the show in 2014 to pursue other opportunities and start a family.
Is Sam Faiers married?
She is engaged to Paul Knightley since 2018; they have not publicly announced a wedding date.
How many children does Sam Faiers have?
Three: son Paul Jr. (born 2015), daughter Rosie (born 2017), and son Edward (born 2020).
Freddie Harry Cooper Bennett is a staff writer for DailyPressUK.co.uk, covering UK news, politics, business and culture. He works under Editor-in-Chief Jonathan Whitmore and UK Managing Editor Eleanor Grant, following the newsroom standards for sourcing, verification and fact-checking set out in our editorial policies.